Forget Everything You Know About Direct Mail Fundraising


Forget everything you know about direct mail fundraising—and all your overblown expectations about email fundraising, too. Toss aside those images of white #10 window envelopes, bulk rate postage, garish teaser copy, and name stickers. Banish all thoughts of the “typical” 1 percent response, $20 average gift, and 30 percent first-year renewal rate.