17 axioms you will want to know:
by Jerold Panas, on 1/5/18 8:00 AM
Nonprofits tend to go for the big money—primarily grants and major gifts—when building their development program at the start. Then, at some point, many find they need to diversify their funding sources by building an individual giving program that targets lower-capacity donors.
The idea of building a donor base from scratch can leave a lot of fundraisers (neophyte or not) feeling overwhelmed. But with reasonable investments and consistent efforts, any nonprofit can get there. Let’s break it down ....