Keeping Your Nonprofit’s Content On Brand

If you’re in charge of your nonprofit’s marketing, you probably struggle with the need to produce content consistently and to adapt to new trends and algorithms. Whether you’re creating email campaigns, new social media content, blogs, or use cases, content is a huge part of your organization’s continuing success.

No matter the size of your nonprofit, it’s important that everything you create and share always leads potential (and current) donors back to your cause and the services your organization provides. This is where—as marketing professionals call it—being “on brand” comes in handy.

Want to Save Money for Your Nonprofit? Create Multi-Use Content

Does your nonprofit struggle to create content that doesn’t break the bank? Is your marketing team hoping to find content ideas or platforms that actually provide value? For some organizations, the answer may lie in creating useful content that can be used in multiple ways.

Data and Infographics: Telling Your Nonprofit’s Story

There are times when visuals just speak louder than words. Whether it’s a picture of people being helped or a colorful chart showing the total amount of funds raised, visuals strike a chord. Nonprofits and relief organizations have always known this, which is why their promotional and marketing materials usually have photos of people they have helped.