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Why We Ask in Person

Let’s be honest—most people don’t like asking for money. In fact most of us don’t like asking for anything. So, why do we not only solicit individuals for charitable gifts, but do it in person?


What Your Donors Really Want: The Simple Truth

Sometimes we spend so much time and effort and energy trying to get all of the systems and materials and research and processes of fundraising right that we plumb forget the most important things.

The Simple Truth about Donors

Your donors—no matter who they are or how much they give—want two things.


Don’t Be Afraid of Your Mega Donors

In my years working with nonprofit and development directors, I’ve noticed a certain underpinning fear of major donors. This is not a monster-under-your-bed fear (or maybe it is for some of us). Rather it’s a reverence, awe, caution, and wariness that permeates the relationship and all interactions with the donors. 

And this makes sense. Your mega donor is literally the epicenter and foundation of charitable giving to your organization. And even I, an advocate of crowdfunding and the power of micro-donations, still realize that the majority of your monetary support will be generated by major givers. 

But sometimes this reverence and fear can lead to unhealthy practices.