When talking with potential clients, I often ask the following questions: “What do you consider a major gift? How many donors contribute at that level?”
The phrase “major gift” perplexes some people. If needed, I might rephrase as follows:
-
What do you consider a big gift from an individual donor?
-
If you skimmed off the top 10 percent of your donors, based on the size of their contributions, what amounts are they giving?
-
When you open the mail (or review your list of online donations), what size gift inspires you to do your happy dance?