GuideStar Blog

Fundraising in the Era of the New Tax Law

Tax benefits are icing on the philanthropy cake. What to do when the icing is melting?

First, the good news.

The sky is not falling.


How to Prime Your Donors for the Ask with the Jedi Mind Trick

Let me be honest. Its no secret—asking for a major gift is ... scary. It’s one of the biggest challenges fundraisers face.

It’s a personal question which enters what is considered a taboo area of conversation—someone else’s money. Even after years of experience, every donor conversation is personal and therefore different. There’s always the unknown.


Donor Retention vs. New Donors: Donor Retention ALWAYS Wins


The Three Keys of Asking for a Gift

When asking for a gift, what counts most, aside from preparation, are three variables: your attitude, your ability to close the sale, and a realistic notion of the next step. In my book, Fundraising Realities Every Board Member Must Face, I address the whole gamut of soliciting major gifts, but here I’ll focus on these three elements.


Mind Reading Is NOT in a Fundraiser’s Job Description

The master fundraiser Steve Haddad once said to a development novice, “Your job as a fundraiser is to ask for the gift. The donor’s job is to decide how to respond. Don’t try to do the donor’s job.” That simple distinction, if taken to heart, is very liberating.


Key Strategies for Fundraising by Telephone

Should you ask for gifts by telephone?

Indeed, you should!

Why? Because the number one reason people don’t give is because they aren’t asked.


How to Request Year-End Donations from Important Donors

The end of the year is fast approaching and, since nearly 30 percent of all annual giving happens in December, this is an important time for any nonprofit organization.


Three Insights That Will Help You Raise Big Bucks

On September 18, I launched a free online workshop called Don’t Ask, Don’t Get. It’s designed to help fundraisers—development folks, executive directors—anybody who asks one-on-one for donations for a living.

In one part of the workshop I’ll teach you important lessons you need to understand when it comes to asking for the big bucks. Today I want to share three of them with you.


How to Determine an Exact Ask Amount for Each of Your Major Gift Donors


A Simple Month-by-Month Cultivation Plan for Major Gift Donors

Cultivating your potential major gift donors builds and strengthens your relationship with them.

Cultivation is a fundraising art, and today you’re going to learn tips on Cultivating Donors.