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The Digital Shift: Transitioning Out of Traditional Marketing

The world today is rapidly changing, and never before has an adaptive marketing strategy been more necessary to succeed. An adaptive marketing strategy is one that is constantly changing based off relevant, accurate data in order to reach qualified individuals in the most effective ways. These types of strategies do not rely solely on one specific type of marketing. They are digitally based but use other forms of traditional advertising to enhance and reinforce the messaging seen online.


5 Key Ways to Make Sure Your Digital Marketing Campaign Pays Off


“How much should I spend on my Facebook ads?”

“How much time should I spend on social media strategy?”

These are the most frequently asked questions I hear from nonprofits in my line of work as a digital marketer.


Navigating Nonprofit Marketing, Part 1

“Marketing?” you ask. “Who, us? We’re a nonprofit. We shouldn’t be thinking about marketing—we need to concentrate on our mission.”


Four Easy Steps to Boosting Your Visibility Online

Visibility is what too many organizations lack to be the best they can be and receive funding. Appeal, reach, storytelling, donor retention—none can grow without visibility. Here are some fundamentals to boosting your organization’s visibility online.


Get Creative to Increase Volunteer Retention


Doesn’t every nonprofit want to retain their volunteers?
Organizations work hard to recruit and engage their volunteers. They spend countless hours and dollars encouraging volunteers to give their time. Training and educating new volunteers takes time and energy. By retaining current volunteers, your nonprofit frees up time to focus more on your cause. How about using your creativity to retain volunteers?


What Millennial Marketing Strategies Can Teach Nonprofits about Motivating Donors

Do you ever worry you’re not doing enough to attract the donors of the future?

Does thinking about how to market to Millennials (who will make up 36% of the U.S. workforce by next year and nearly half by 2020) fill you with anxiety, because it’s just one more thing to add to your overflowing list?

Fear no more!

Today I’m going to tell you how you can have it all – and with very little extra work.


The 5 Biggest Benefits of Nonprofit Automation


One of your biggest sources of professional pride
is probably also one of its most frustrating parts: You’re doing the work of three people!


Follow-up to Brandraising Webinar

Below is a follow-up by Sarah Durham, principal and founder of Big Duck, to a handful of questions submitted by participants during the webinar titled “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications," and a cross-post of our Tumblr posts here and here. To view the presentation or listen to the recording of the webinar, please click here.


Connect First—Your Marketing Magic Bullet


Use the Power of Three to Reach Your Goals


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