Last night I was making my rounds around the house before bed, turning off lights and checking locked doors, and then out of nowhere—ZING! I stepped on a LEGO brick. Why do those darned things hurt so much? Like many parents of elementary school-aged kids, I have a hate/love relationship with the expensive, colored plastic bricks. But the evolution of the LEGO brand is fascinating to consider—and it could help your nonprofit keep members coming back year after year.