The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

4 Steps to Launching a Team of Passionate Messengers

You face an uphill battle to recruit members and retain them at ever higher and more effective levels of engagement, as well as to maximize your organization’s impact. There's nothing more important than these two goals.


How Thinking Like LEGO Helps Boost Your Member Engagement

Last night I was making my rounds around the house before bed, turning off lights and checking locked doors, and then out of nowhere—ZING! I stepped on a LEGO brick. Why do those darned things hurt so much? Like many parents of elementary school-aged kids, I have a hate/love relationship with the expensive, colored plastic bricks. But the evolution of the LEGO brand is fascinating to consider—and it could help your nonprofit keep members coming back year after year.


How Storytelling Can Help Your Nonprofit Grow Its Membership

The new year is here, and with it comes a season for planning. Do your goals for 2019 include growing your membership? Whether you’re part of an arts organization, an association, or local club, increasing your membership base can make all the difference. 

So, how do you grow your membership? 


6 Things Members Actually Want from Your Nonprofit—But Probably Aren’t Telling You

Is your nonprofit struggling to retain members? If so, you’re not alone. Technologies like social media and online giving platforms have changed the way people behave and what they expect from organizations, making it harder to keep members coming back.