GuideStar Blog

Social media like Facebook and Twitter are, beyond any shadow of a doubt, two of the most powerful marketing tools in human history. No other platform allows you to reach such a large audience so quickly—and no other platform allows you to ensure that of that audience, the vast majority are interested in what you’re selling them. This is even true if you’re running a nonprofit.

Dear nonprofit leaders—I’ve got good news and bad news. The good news is you’ve finally mastered the art of Millennial engagement. You’ve read the blog posts, spent night and day to decipher the inner chambers of the Millennial mind, and you’ve mastered it. Job well done.

The bad news is: Generation Z is coming a-knocking.

We're Spilling Secrets and a Five-Step Guide

It happens all the time. A sharp, rising late-20/early 30-something-year-old learns about your organization and wants to get involved. He or she’s got an impressive resume for a young career, a warm smile, and a handshake that says this kid’s going places. This up-and-comer is a prime candidate for a governing board seat ... in about 10 years, of course. 

Image from World Bank Photo Collection (flickr)

There’s no shortage of names for them: millennials, Generation Y, echo boomers. No matter what you choose to call them, it’s a well-known fact that they’re highly sought after by organizations who want them to care about their cause.

Here at GuideStar, we have the saying no numbers without stories, no stories without numbers. Staying true to this motto, I’d like to shed some light on the statistics presented in the Millennial Impact Report Retrospective: Five Years of Trends by drawing upon my own life story—as a millennial and as an employee in the nonprofit sector.

Do you ever worry you’re not doing enough to attract the donors of the future?

Does thinking about how to market to Millennials (who will make up 36% of the U.S. workforce by next year and nearly half by 2020) fill you with anxiety, because it’s just one more thing to add to your overflowing list?

Fear no more!

Today I’m going to tell you how you can have it all – and with very little extra work.

How many times a day do you hear the term “Millennial”? Likely, you hear it often because they are one of the most talked about generations. This generation is in constant search of the next best thing and how it will benefit them personally. 

Many nonprofits are in search of how to involve this generation with their cause.