GuideStar Blog

Dear nonprofit leaders—I’ve got good news and bad news. The good news is you’ve finally mastered the art of Millennial engagement. You’ve read the blog posts, spent night and day to decipher the inner chambers of the Millennial mind, and you’ve mastered it. Job well done.

The bad news is: Generation Z is coming a-knocking.

Image from World Bank Photo Collection (flickr)

There’s no shortage of names for them: millennials, Generation Y, echo boomers. No matter what you choose to call them, it’s a well-known fact that they’re highly sought after by organizations who want them to care about their cause.

Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.

Do you ever worry you’re not doing enough to attract the donors of the future?

Does thinking about how to market to Millennials (who will make up 36% of the U.S. workforce by next year and nearly half by 2020) fill you with anxiety, because it’s just one more thing to add to your overflowing list?

Fear no more!

Today I’m going to tell you how you can have it all – and with very little extra work.

How many times a day do you hear the term “Millennial”? Likely, you hear it often because they are one of the most talked about generations. This generation is in constant search of the next best thing and how it will benefit them personally. 

Many nonprofits are in search of how to involve this generation with their cause.