Don’t Stop Now! How to keep growing your monthly giving program

“We tested it, and it didn’t work.”

If your organization has a monthly giving program in place, you may have heard this statement from your board or CEO. Harvey McKinnon noted that this is the most irritating misconception about nonprofit monthly giving programs -- and I concur. While monthly giving is one of the best steps you can take to improve donor retention and increase donor loyalty, the mere process of establishing your program isn’t enough.