by Kevin Wallace, CampaignCounsel.org, on 3/7/19 8:00 AM
I had the opportunity to meet with a woman who has completed the Iditarod several times. She’s amazing, and she told me her biggest challenge wasn’t the weather or the long hours or the isolation. It was keeping her team of dogs happy by ensuring that each was fed, rested, and doing what he or she loved, whether that was breaking trail, being calm or enthusiastic, or pulling. When each dog is given the opportunity to do what it loves in a team environment, the race goes more smoothly.
Multi-use campaigns are similar to the world-famous sled dog race from Anchorage to Nome. They cannot be completed, much less won, by anything less than a team that understands and values individual strengths.