The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Design Therapy for the Purpose-Driven Organization

The value of brand design for nonprofits or foundations—when done right—is not just in the outcome but in the process. Design is the act of (re)imagining how we see and communicate ideas. It's an opportunity to challenge assumptions, change minds, and test the status quo.


5 Reasons Small Nonprofits Run Away from Marketing Their Organizations

If the words branding, marketing, or publicity make you want to run and hide, you are not alone. Every single day, nonprofit leaders struggle with how to get more recognition for their organizations—they run away from marketing their organization.

Marketing is simply the set of activities nonprofit organizations use for creating, communicating, delivering, and amplifying their missions. It’s crucial to ensure your most important stakeholders know who you are and are excited to support you.


  Your Nonprofit Profile on GuideStar has a new Demographics section.