The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Building Successful Partnerships: How Nonprofits and Corporations Benefit

With the Internet at our fingertips, today’s consumers are becoming increasingly aware of where their money is going. This means that corporations need to consider their purpose beyond making money and increasing revenue for their shareholders. More companies are investing in CSR (corporate social responsibility) programs, which dedicate resources to delivering economic, social, and environmental benefits to all stakeholders. Luckily, this is something nonprofits can use to their advantage, because when you’re looking for a successful corporate partnership, you know they need you just as much as you need them. Finding that corporate partnership can be challenging, however. You need to consider what elements will make your organization an attractive nonprofit partner and how to position your nonprofit to build relationships.


How Nonprofits Can Build Partnerships with Businesses

When it comes to increasing visibility and funds for a nonprofit, it can sometimes feel like an uphill battle. From social media marketing to email campaigns and in-person events, your nonprofit has undoubtedly run the gamut to find what works and what doesn’t. But for many nonprofits, especially smaller ones with few volunteers or support staff, business partnerships are an often-overlooked or underestimated avenue for growth.