Good communicators know how to craft a message that resonates with a target audience. It sounds simple on the surface, but truly effective communicators need to do many things before they can make an impact. They need to make sure their messaging is clear and concise. They need to understand what audience they are really trying to reach, and then listen to that group in order to understand its needs. And beyond simply creating a message, they need to determine the most effective ways to make sure that message reaches their targeted audience.