Good communicators know how to craft a message that resonates with a target audience. It sounds simple on the surface, but truly effective communicators need to do many things before they can make an impact. They need to make sure their messaging is clear and concise. They need to understand what audience they are really trying to reach, and then listen to that group in order to understand its needs. And beyond simply creating a message, they need to determine the most effective ways to make sure that message reaches their targeted audience.

In a world that can seem more focused on who you know and how much money you have, it can be daunting for a nonprofit organization to share its mission and message with the public. Nonprofits face a number of challenges every day, whether it is limited amount of funds or a small staff. However, there are creative ways to leverage current resources to maximize your communications and PR efforts.