When it comes to member engagement, I often stumble across this nonprofit story as old as the industry itself:
It’s the belief that just the passionate expression of an organization’s mission is somehow all that's needed to be engaging. That upon hearing the mission or the work of the organization, a donor, a volunteer, a company, a foundation will simply leap into action. And that action will not only be beneficial, but befitting to the organization’s known needs.
Oh, if only it was ever that easy.