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*Every* Nonprofit Leader Is a Fundraiser and Marketer

I recently happened upon a thought-provoking article: “Note to All Creatives: Marketing is Your Job,” adapted from Ryan Holiday’s Perennial Seller: The Art of Making and Marketing Work That Lasts. The piece was written with an audience of authors, artists, and start-up entrepreneurs in mind. I firmly believe it applies in spades to nonprofits.

Holiday calls his book a meditation on how to create work that does more than just disappear.


Keeping Your Nonprofit’s Content On Brand

If you’re in charge of your nonprofit’s marketing, you probably struggle with the need to produce content consistently and to adapt to new trends and algorithms. Whether you’re creating email campaigns, new social media content, blogs, or use cases, content is a huge part of your organization’s continuing success.

No matter the size of your nonprofit, it’s important that everything you create and share always leads potential (and current) donors back to your cause and the services your organization provides. This is where—as marketing professionals call it—being “on brand” comes in handy.


Navigating Nonprofit Marketing, Part 5: Empathetic Marketing & Branding

Part 1

Part 2

Part 3

Part 4 recap:

  • Marketing has become a rapid, innovative growth machine
  • What is behavioral marketing?
  • Welcome nurture tracks
  • Remarketing

“Okay, we’ve optimized our site, and have created our analytics and outreach channels. Now, how will people in the digital world recognize us?” you ask.


Navigating Nonprofit Marketing, Part 4: Guiding User Behavior

Part 1

Part 2

Part 3 recap:

  • The two Os of marketing—Optimization and Outreach
  • Applying on-page optimization
  • Blog and social media strategies
  • The importance of paid advertising

“How big of an impact can marketing really have on my organization?” you ask.


Want to Save Money for Your Nonprofit? Create Multi-Use Content

Does your nonprofit struggle to create content that doesn’t break the bank? Is your marketing team hoping to find content ideas or platforms that actually provide value? For some organizations, the answer may lie in creating useful content that can be used in multiple ways.


Navigating Nonprofit Marketing, Part 3: On-Page Optimization & Outreach

Part 1

Part 2 recap:

  • Define your goals and objectives
  • Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
  • Optimize user experience: attract, educate, and convert your users as fluidly as possible
  • Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”

Navigating Nonprofit Marketing, Part 2: Optimizing User Experience

Part 1 recap:

  • Marketing is just as applicable to .orgs as it is to .coms, and a nonprofit can and should approach marketing the same way as (if not better than) a for-profit.
  • We are currently living in an attention economy. The digital world is inundated with products, brands, and people seeking attention. To attract eyes to your organization, you must be more interesting than your prospect’s current subject of attention.

The Nonprofit Communicator's Guide to GuideStar

 

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors.

It’s also about making sure you are curating the right information in the places where reporters hang out to gather information.


Getting the Word Out, Part I


Part I. Crafting an Effective News Release

Good publicity is a powerful tool. If your organization has been involved in a newsworthy event, it would be a mistake to sit back, cross your fingers, and hope reporters come knocking on your door. Instead, you should send the news directly to the reporters. The proper way of doing this, of course, is through a news release.


How You Can Design and Develop Cost-Effective Marketing Communications

 

This article discusses how to evaluate your current marketing communications (excluding response rates). As well, we will help you to identify some low-cost alternative communications to augment your "marketing mix."