The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Giving Donors and Funders Context for Your Platinum Metrics

We recently launched our 2019 Seals of Transparency on GuideStar. This year, we’ve added new features to the Platinum Seal to help donors and funders better understand the metrics shared by nonprofits. (To learn more about the different Seals and where Platinum fits in, see this recent post by Candid’s Eva Nico.)


Why Your Organization Needs to Share Metrics as Well as Anecdotes

While teaching a university course on nonprofit leadership, we were addressing the importance of return on investment (ROI) for nonprofits. That is, how funders who make large investments in a nonprofit expect measurements that indicate their assistance is having an impact. One student, who was a nonprofit executive director, pushed back, saying that even her major donors were “just fine with stories, pictures, and anecdotal evidence” of their program’s effectiveness. Therefore, there was no need for metrics or ROI. When I asked how large a “major gift” was, she answered, “$1,000.”


Nonprofits I Love: GuideStar

Editor's note: We were humbled yesterday to read a message from Dan Pallotta identifying GuideStar as a nonprofit he loves. We're excited that he's excited about our mission and thank him for allowing us to share his kind words here.

Hi Everyone,

I have seen the future of philanthropy and it is GuideStar. They have the potential to transform the world’s relationship to giving.


Truth or Truthiness: Seven Steps to Track and Share Progress and Outcomes

Stephen Colbert introduced the word “truthiness” as something that feels true but isn’t based in fact.

Is your nonprofit reporting truth or truthiness? Are you getting the facts of your progress and outcomes out there for your current and potential donors to see?