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Why Your Organization Needs to Share Metrics as Well as Anecdotes

While teaching a university course on nonprofit leadership, we were addressing the importance of return on investment (ROI) for nonprofits. That is, how funders who make large investments in a nonprofit expect measurements that indicate their assistance is having an impact. One student, who was a nonprofit executive director, pushed back, saying that even her major donors were “just fine with stories, pictures, and anecdotal evidence” of their program’s effectiveness. Therefore, there was no need for metrics or ROI. When I asked how large a “major gift” was, she answered, “$1,000.”


Nonprofits I Love: GuideStar

Editor's note: We were humbled yesterday to read a message from Dan Pallotta identifying GuideStar as a nonprofit he loves. We're excited that he's excited about our mission and thank him for allowing us to share his kind words here.

Hi Everyone,

I have seen the future of philanthropy and it is GuideStar. They have the potential to transform the world’s relationship to giving.


Truth or Truthiness: Seven Steps to Track and Share Progress and Outcomes

Stephen Colbert introduced the word “truthiness” as something that feels true but isn’t based in fact.

Is your nonprofit reporting truth or truthiness? Are you getting the facts of your progress and outcomes out there for your current and potential donors to see?


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