Hi everyone. If this is your first day back from the holiday break, make some coffee and read last week’s pep talk “Welcome back to work, you stunningly brilliant and attractive world-changer, you!” followed by “12 tips to ensure you don’t stab anyone on your first day back from break.” (Tip 9: Take a short walk. To your car. Drive home. Watch Netflix.)

It is 2019, a brand new start! Take a deep breath. What you smell is the aroma of change, of possibility, of hope!

Part 1

Part 2 recap:

• Define your goals and objectives
• Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
• Optimize user experience: attract, educate, and convert your users as fluidly as possible
• Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”