GuideStar Blog

10 Measurable New Year’s Resolutions Your Nonprofit or Foundation Can Totally Achieve in 2019

Hi everyone. If this is your first day back from the holiday break, make some coffee and read last week’s pep talk “Welcome back to work, you stunningly brilliant and attractive world-changer, you!” followed by “12 tips to ensure you don’t stab anyone on your first day back from break.” (Tip 9: Take a short walk. To your car. Drive home. Watch Netflix.)

It is 2019, a brand new start! Take a deep breath. What you smell is the aroma of change, of possibility, of hope!


Navigating Nonprofit Marketing, Part 3: On-Page Optimization & Outreach

Part 1

Part 2 recap:

  • Define your goals and objectives
  • Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
  • Optimize user experience: attract, educate, and convert your users as fluidly as possible
  • Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”

  2019 Seals of Transparency are now available!