GuideStar Blog

Hi everyone. If this is your first day back from the holiday break, make some coffee and read last week’s pep talk “Welcome back to work, you stunningly brilliant and attractive world-changer, you!” followed by “12 tips to ensure you don’t stab anyone on your first day back from break.” (Tip 9: Take a short walk. To your car. Drive home. Watch Netflix.)

It is 2019, a brand new start! Take a deep breath. What you smell is the aroma of change, of possibility, of hope!

Part 1

Part 2 recap:

• Define your goals and objectives
• Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
• Optimize user experience: attract, educate, and convert your users as fluidly as possible
• Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”