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GuideStar Blog

Your Group Isn’t Unique—and That’s a Good Thing

From time to time, my phone rings. A nonprofit staff or board member begins to talk.

“We’re in a unique situation,” this person says.

Silently, I roll my eyes.

Or maybe, “We have a unique problem.”

Actually, you don’t.


  Your Nonprofit Profile on GuideStar has a new Demographics section.