The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Tips for Creating Your Nonprofit's Value Proposition

Most people are familiar with value propositions, even if they are unsure exactly what value proposition are. A value proposition is a short description of what a company provides for its customers in exchange for their financial support. If you’ve ever purchased a product, paid for a service, or donated to a nonprofit, you likely did so because you accepted (perhaps subconsciously) its value proposition.


  Your Nonprofit Profile on GuideStar has a new Demographics section.