GuideStar Blog

Tips for Creating Your Nonprofit's Value Proposition

Most people are familiar with value propositions, even if they are unsure exactly what value proposition are. A value proposition is a short description of what a company provides for its customers in exchange for their financial support. If you’ve ever purchased a product, paid for a service, or donated to a nonprofit, you likely did so because you accepted (perhaps subconsciously) its value proposition.


  Your Nonprofit Profile on GuideStar has a new Demographics section.