As the popularity of social media has risen over the last few years, marketing campaigns have seen a shift as well. Traditional print or media advertisements have made way for videos on social media, aimed toward consumers of content. And the shift makes sense: videos encourage engagement through click-throughs, shares, or donations for nonprofits. Many users find videos helpful when finding causes to support or places to volunteer. People are more likely to choose video over text, and 95 percent of viewers remember a video ad rather than a blog or text ad.
