The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

The Importance of Video on Social Media

As the popularity of social media has risen over the last few years, marketing campaigns have seen a shift as well. Traditional print or media advertisements have made way for videos on social media, aimed toward consumers of content. And the shift makes sense: videos encourage engagement through click-throughs, shares, or donations for nonprofits. Many users find videos helpful when finding causes to support or places to volunteer. People are more likely to choose video over text, and 95 percent of viewers remember a video ad rather than a blog or text ad.


10 Measurable New Year’s Resolutions Your Nonprofit or Foundation Can Totally Achieve in 2019

Hi everyone. If this is your first day back from the holiday break, make some coffee and read last week’s pep talk “Welcome back to work, you stunningly brilliant and attractive world-changer, you!” followed by “12 tips to ensure you don’t stab anyone on your first day back from break.” (Tip 9: Take a short walk. To your car. Drive home. Watch Netflix.)

It is 2019, a brand new start! Take a deep breath. What you smell is the aroma of change, of possibility, of hope!