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Navigating Nonprofit Marketing, Part 2: Optimizing User Experience

Part 1 recap:

  • Marketing is just as applicable to .orgs as it is to .coms, and a nonprofit can and should approach marketing the same way as (if not better than) a for-profit.
  • We are currently living in an attention economy. The digital world is inundated with products, brands, and people seeking attention. To attract eyes to your organization, you must be more interesting than your prospect’s current subject of attention.