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Diversification—Not Just for Fundraising but for Social Media, Too

In the nonprofit sector, we’re used to hearing we shouldn’t rely too much on limited donor audiences, and that the key to success and sustainability is having a diverse set of income streams while keeping our exposure to risky funding to a minimum. Makes sense, right? As our engagement with supporters, partners, and beneficiaries becomes increasingly digital, are we encountering the same risks by relying on too few social platforms?


How Does Your Nonprofit’s Social Presence Look? It Could Probably Be Better

Social media like Facebook and Twitter are, beyond any shadow of a doubt, two of the most powerful marketing tools in human history. No other platform allows you to reach such a large audience so quickly—and no other platform allows you to ensure that of that audience, the vast majority are interested in what you’re selling them. This is even true if you’re running a nonprofit.


8 Ways to Grow Your Nonprofit Social Media Followers

Every single day, nonprofits use social media platforms to raise awareness for causes, collect donations, and connect with constituents. The goal is to create a blossoming online community of your nonprofit’s ideal fans who will engage with the content that you have and share it. 

Here are eight simple steps you can use to attract and engage social media followers: 


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