“Marketing?” you ask. “Who, us? We’re a nonprofit. We shouldn’t be thinking about marketing—we need to concentrate on our mission.”
by David Mundy, GuideStar, on 3/29/17 8:00 AM
“Marketing?” you ask. “Who, us? We’re a nonprofit. We shouldn’t be thinking about marketing—we need to concentrate on our mission.”
by Wild Apricot, on 10/26/16 9:18 AM
In the spring of 2014, a longtime volunteer of a sports massage association named Ray noticed something worrisome about his organization: after two decades of steady growth, membership had begun to slump. Ray, who owed much of his career success to the association, worried it would die off. So he decided to do something about it and became the Executive Director of the association, with a mission to turn it around.
Copyright © 2019, Candid. All rights reserved.
GuideStar is a property of Candid, a 501(c)(3) nonprofit organization, EIN 13-1837418.
Candid connects people who want to change the world to the resources they need to do it.