“Marketing?” you ask. “Who, us? We’re a nonprofit. We shouldn’t be thinking about marketing—we need to concentrate on our mission.”

*If you’re having a hard time growing your membership, you won’t want to miss a free webinar on Oct 27 or Nov 17 at 2PM EST, hosted by Wild Apricot.* In the webinar, you’ll learn how four recent tech trends have made it harder to grow membership these days and how one membership manager used software to fight back, reigniting membership growth by 25% in the first six months. Click here to learn more about the webinar and to sign up.

In the spring of 2014, a longtime volunteer of a sports massage association named Ray noticed something worrisome about his organization: after two decades of steady growth, membership had begun to slump. Ray, who owed much of his career success to the association, worried it would die off. So he decided to do something about it and became the Executive Director of the association, with a mission to turn it around.