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Eliminate Donor Drop-Off with These 6 Tips

It takes a lot of work for nonprofits to get donors to their fundraising pages—maintaining a strong social presence, running consistent email campaigns, running ads—all in the hopes of getting a donation. While these practices may be successful in getting page visits, they don’t guarantee donation completion. To get specific, studies put the average donor “drop-off” or “abandonment” rate for online donations at somewhere between 50 percent and 70 percent; in other words, more than half of the donors who start the donation process won’t finish it. All that effort and money spent on getting a potential donor to your site could fail at the very end. Here are six tried and true ways increase donor completion.


Don’t Let Chargebacks Limit Your Chance to Make Positive Change: How Nonprofits Can Prevent Online Fraud

Despite attempts by banks to make online transactions safer, as much as 60-70 percent of card fraud still occurs online. And it seems that no sites are sacred. Unscrupulous hackers are increasingly stealing from well-meaning nonprofit organizations, and even running transactions on insecure nonprofit websites to test stolen cards, costing groups thousands of dollars in chargeback fees from fake donations.


Earning a GuideStar Seal of Transparency Pays Off—Gold and Platinum Seal Holders Received the Most Donations in 2017

Yesterday, we looked at the growth in donations made through the GuideStar website in 2017. Today we’re examining the impact having a GuideStar Seal of Transparency and mission had on these gifts.


2017 Giving on GuideStar Up 200%—Activate Your GuideStar Donate Button Now

What would you say if someone told you:

  • there’s a place where the number of charities receiving donations grew 200 percent in one year;
  • the number of donations in that place increased 150 percent over the same year;
  • the amount of money donated in that place doubled during that year; and
  • just a few minutes of your time could enable your organization to take advantage of these developments—for free?

8 Strategies to Kick-Off Fundraising on Giving Tuesday

With 2017 coming to a close, your organization is probably focusing its last efforts on year-end fundraising—and with good reason!


Payment Processing 101: A Guide for Nonprofits

Payment processing is a necessity for any nonprofit organization, as you rely heavily on your donors’ gifts to further your cause. With the rise in popularity of online donation forms, your donors’ financial and personal information needs to be held secure throughout an online transaction for your organization.


Donation Usability: Six Ways to Improve User Experience (Infographic)

As a nonprofit, your focus should not only be on directing possible donors to your donation page but also providing them with a clear, simple, and exciting donating experience. Your goal as an organization is to have all those who have reached your donation page follow through and complete the action, right?


8 Best Practices for Building an Online Donation Page


Have you ever tried to assemble a piece of furniture without instructions? It can be incredibly frustrating--you have all of the pieces in front of you, and you know they all go together somehow, but you have no idea how.