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The One Strategy That Will Grow Online Donations for Your Organization

Google announced that they now process more than two trillion searches a year.  That number even surprised the Google experts when it was announced.  What that number means to your organization is that every day there is someone searching for you.  Are you showing up online when they come looking? 

With the volume of searches still increasing every year, online donations have a major upside and potential for growth. Online donations can be greatly increased by starting with one very traditional strategy, defining and targeting your donor prospects.  Marketing in the digital world is, at its core, the same as traditional direct marketing.  You’re making some sort of offer to someone and asking them to take the next step. When you target those prospects with something they find valuable you will get amazing results. 


7 Best Practices: Make the Perfect Online Ask to Your Donors

One of your duties as a nonprofit is to raise money from your community of donors so that you have the funds necessary to complete your projects for your cause.


Eliminate Donor Drop-Off with These 6 Tips

It takes a lot of work for nonprofits to get donors to their fundraising pages—maintaining a strong social presence, running consistent email campaigns, running ads—all in the hopes of getting a donation. While these practices may be successful in getting page visits, they don’t guarantee donation completion. To get specific, studies put the average donor “drop-off” or “abandonment” rate for online donations at somewhere between 50 percent and 70 percent; in other words, more than half of the donors who start the donation process won’t finish it. All that effort and money spent on getting a potential donor to your site could fail at the very end. Here are six tried and true ways increase donor completion.


The Real Cost of Online Fundraising for Nonprofits

Online fundraising holds unlimited potential for nonprofits. Armed with a strategic email campaign or timely social media appeal, a nonprofit can raise thousands—or even millions—online in a matter of days. As online giving grows by millions of dollars every year, access to online fundraising is crucial for nonprofits. There are so many tools and strategies out there to help nonprofits, but most come with a hefty price tag. According to NTEN, the average nonprofit spends almost $100,000 on technology per year. Seems high, right? But after you take a look at the costs that go into online fundraising, which is just one slice of the pie, you’ll start to see how things add up.


How to Democratize Fundraising for Nonprofits and Donors

The idea of democratizing fundraising and philanthropy is not a new one. Everyone has the desire to help others, and millions of people support causes they believe will effect change. It’s the goal of nonprofits and fundraisers to bring these causes to the forefront, and to make them accessible for the everyday donor. But for nonprofits with lean budgets or minimal marketing capabilities (and even those with extensive resources), finding and acquiring ideal donors can be difficult.

On the path to democratizing fundraising and making it easy to support causes, it seems a step has been missed: nonprofits don’t always have tools that help them bring their causes to the public at large. And as online fundraising becomes much more popular, nonprofits are now juggling more marketing platforms, fundraising channels, and methods of donation than ever before. But if the end goal is to make it easy for people to support causes they care about, nonprofits and fundraisers need access to the tools—and data—that attract donors.


Earning a GuideStar Seal of Transparency Pays Off—Gold and Platinum Seal Holders Received the Most Donations in 2017

Yesterday, we looked at the growth in donations made through the GuideStar website in 2017. Today we’re examining the impact having a GuideStar Seal of Transparency and mission had on these gifts.


2017 Giving on GuideStar Up 200%—Activate Your GuideStar Donate Button Now

What would you say if someone told you:

  • there’s a place where the number of charities receiving donations grew 200 percent in one year;
  • the number of donations in that place increased 150 percent over the same year;
  • the amount of money donated in that place doubled during that year; and
  • just a few minutes of your time could enable your organization to take advantage of these developments—for free?

6 Back to School Lessons To Boost Your Online Fundraising

The holidays are over, and kids and college students are packing up book bags and suitcases and heading off to their respective halls of knowledge to learn about the Pythagorean theorem and the significance of metaphors in 18th-century British literature.

But what about you? What do you want to learn more about this semester?

There are any number of fantastic courses available, but the best place to start is right here.

In this article, we’ll cover ways nonprofits can improve their online fundraising. With online fundraising on the rise, it’s more important than ever for nonprofits to continue to improve their giving methods and outreach strategies.


Take Advantage of Donor Procrastination: Add a Donate Button to Your GuideStar Nonprofit Profile

Looking for a last-minute way to get more donations? You’re in luck! Most online donors wait until the last three days of the year to contribute to their favorite charities. Give them a convenient way to research and donate to your nonprofit—all on the same page—by adding a free Donate button to your organization’s GuideStar Nonprofit Profile.


4 Tips to Raise More Money with Online Peer to Peer Fundraising

Peer to peer fundraising is one of the most profitable ways to boost nonprofit donations, mostly because it requires little money up front yet reaches a wide audience. Of course, if you want your campaign to go viral, you'll need to make donors feel like they're part of something special, which means getting creative.