GuideStar Blog

As a nonprofit, it can be hard to focus on your year-end goals when it’s still the middle of the year. It can be even harder to decide what you need to do to accomplish year-end goals when you’re still trying to meet Q2 or Q3 goals. But the real benefit of year-end planning comes from the ability to transition your current efforts into results for the rest of the year. When you plan correctly for end of year, you’ll build powerful momentum that helps you get more donors and a larger audience.

What are the “next big things” in fundraising? With charitable giving expected to fall, demand for services rising, and “donor inequality” increasing, many nonprofits are looking for something new.

Make 2018 your best fundraising year yet by getting started with Peer-to-Peer fundraising. Peer-to-Peer offers your nonprofit a way to keep donors engaged and raise money all year long. Last year, over one-third of online donations came via Peer-to-Peer fundraising. Plus, new studies show that donors of every age group say they’re willing to fundraise for nonprofits via Peer-to-Peer, with over 90 percent of Gen Xers and Millennials reporting a willingness, and almost 80 percent of Baby Boomers saying the same. So kick off your 2018 fundraising with a bang by getting started with Peer-to-Peer. Here’s how.

One of the best ways to appeal for funds is through a strategy called peer-to-peer (P2P) fundraising.