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Peer-to-Peer Campaigns: Hosting Kick-Off Fundraising Events

Peer-to-peer fundraising campaigns have huge amounts of potential if they’re executed properly. Between your organization’s network and your fundraisers’ networks, you can gain massive exposure and collect plenty of donations.

But first you need two things: the right tools and the right motivation. That second element is why so many peer-to-peer campaigns start off with a stellar kick-off event!


Guaranteed Nonprofit Recipe for Peer-to-Peer Fundraising Results

You’re likely hearing a lot these days about peer-to-peer (P2P) fundraising.

It’s not new, having been around quite some time. Katrina VanHuss and Otis Fulton talk about the origins of P2P in their new book, Dollar Dash. They note:

Any time a person uses his or her personal leverage—a relationship—to gain a donation of something of value, P2P is at work."

It works because of one of the most fundamental psychological principles of persuasion (aka “social proof”). We trust our peers more than strangers. Not only do we trust our peers, we also want to fit in with them. To be accepted as someone who does the right thing.


4 Tips to Raise More Money with Online Peer to Peer Fundraising

Peer to peer fundraising is one of the most profitable ways to boost nonprofit donations, mostly because it requires little money up front yet reaches a wide audience. Of course, if you want your campaign to go viral, you'll need to make donors feel like they're part of something special, which means getting creative.


Nonprofit Peer-to-Peer Fundraising: 5 Standout Strategies

One of the best ways to appeal for funds is through a strategy called peer-to-peer (P2P) fundraising.