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5 Myths Busted on Why Charitable Giving with Wills and Trusts Is Difficult

It’s a little-known fact that planned giving has one of the highest ROIs (return on investment) of any fundraising activity, contributing to the fact that pursuing gifts from wills and trusts is rarely a key mission funding practice among the average American nonprofit.


Tales from the Crypt: Dead People Are Better Donors Than Corporations

Today’s title might suggest morbidity, but actually it’s a tale of profitability. It’s a story about what happens to a donor’s money that isn’t spent during their lifetime.

Let me start at the beginning.