In last month’s blog post, Is Your Nonprofit Prepared for a Crisis?, I wrote about the need for organizations to develop a crisis plan. I wrote the article in response to the September shooting at the Navy Yard in Washington, D.C., an event caused by external factors.
The winter holidays represent the perfect season for charities to send out feature press releases. These releases offer you added opportunity for straight pickup by media outlets worldwide. Donors are thinking about their end-of-year giving, and news organizations are reporting on how to give to charity. Feature releases and even just engaging photos with smart captions give you a way to take advantage of this attention and get your message before new audiences. The following tips will help you adapt your message into a feature release.