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Follow Up: New Nonprofit Profile Preview: Your Organization’s Full Story, Now Front and Center


Earlier this week, my colleagues Scott Menzel and Jasmine Marrow and I walked you through the ins and outs of the brand new, completely redesigned GuideStar Nonprofit Profiles. Thanks to all of you who joined us—if you didn’t have a chance to attend, not to worry: view the recording and slides from the event


Hidden Business Opportunities in GuideStar Data

Our recent report looks at unusual data inquiries GuideStar has received and how you can find the nonprofit information you need through GuideStar.

Billions of Possibilities

At this moment, GuideStar has more than 2.5 billion pieces of data on nonprofits. This means that there are billions of possibilities for you to use information on the nonprofit sector to drive business to your company.

If you are familiar with GuideStar, you may consider us a resource for verifying a nonprofit’s tax-exempt status or analyzing nonprofit financial trends year over year. Sure, we provide those services, BUT GuideStar also works with clients on some creative projects using our growing database.

Some of the requests are straightforward, like when a software provider asked, “Can you create a list of nonprofits in California that spent more than $25,000 on technology in 2013?” Others, however, are unusual and require a creative approach.

Thinking Outside the Box: Priceless

A “not to be named” credit card processor wanted to identify nonprofits that paid $100,000 or more a year in credit card processing fees. Nothing in our database directly identified these expenditures. We do, however, have information from text fields on IRS Form 990 (the annual return that larger nonprofits must file with the IRS) where organizations report major expenses that don’t fit anywhere else on the form. By searching these fields for terms such as “bank charges,” “merchant charges,” and “cc charges,” we were able to generate a list for this client.

He was so pleased that periodically he would send us messages saying, “I have meetings in Austin next week with five organizations from your leads list,” and “Going to be in Vancouver to meet with organizations from your leads list!” (Many non-U.S. organizations register with the IRS to get greater visibility with US donors. Those nonprofits are included in our database.)

Download your free copy of this paper to read about other unusual data queries and how you can find the GuideStar data you need: http://npo.gs/datagems

Suzanne Coffman

The preceding post is by Suzanne Coffman, GuideStar’s editorial director. See more of Suzanne’s sector findings and musings on philanthropy here on our blog.


7 Key Findings from GuideStar’s 2015 Nonprofit Compensation Report

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Better Data Makes For A Better World

There’s a lot of talk in the tech industry of having the next big thing that’s going to change the world. I think we can all agree there are some times where ‘changing the world’ is an understatement - think about what you would do without your smartphone or access to something like Google, GPS navigation, or even Facebook and Twitter. More often than not though, it’s a mixture of hope and hyperbole and I think the world is starting to catch on - look no further than the current trend of American television commercials (including this one with Jeff Goldblum) satirizing our industry.


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Break Free From the Mold: Get Personalized Tips from the Fundraising Advisor!

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And some additional information from Idealist:

Recently, GuideStar partnered with Idealist to present a free webinar, "Finding your Dream Nonprofit Job: How to use GuideStar & Idealist to Find the Right Position." In case you missed it, you can view the full recording of the webinar here and the slides here. The following is a guest post by the Idealist team.


Lawyer | Nonprofit Connect

Lawyer | Nonprofit Connect brings lawyers and nonprofit organizations together. It’s an easy way for the two groups to join forces and make the world a better place.


Help Choose GuideStar’s 2015 Webinars!

Jenny Taylor

The Gift of Technology: Maximizing the Holiday Giving Season

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