The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Building a 21st-Century Fundraising Strategy: A Quick Guide

Life is not the same as it was 30 years ago. Texting is the communication norm, our friends can all be found on the Internet, and we can research any information in just seconds with a couple of keystrokes into a search bar. As the world is evolving, shouldn’t your fundraising strategy evolve as well?


Make It Social: How Charities Can Use Their Channels for Impact

We live in an age where 1 in 10 millennials would rather give up a finger than their smartphone; where one-third of marriages start out online; and where websites, social media, and apps account for £2.7 billion of annual donations in the UK alone. 

When writing our latest guide, Make It Social: Tips & Tricks for #SocialMedia Success, we surveyed 100 charities in the UK. We found that only 14 percent had integrated their social media usage into their overall fundraising. Yet 78 percent of these organizations claim to be posting either frequently (around three times a week) or very frequently (more than five times a week) on their channels. So clearly, there is a disconnect—something that we have found when working with many charities, nonprofits, and foundations on refining their digital presence. 


  Your Nonprofit Profile on GuideStar has a new Demographics section.