guidestarblog_header.png

Nonprofit Sponsorship: A Key Ingredient To Your Fundraising Recipe


One of my leisure activities is grilling and smoking. For me, it all starts with the rub — a combination of ingredients that I apply to beef, pork, poultry or fish. Salt and pepper, garlic powder, paprika, brown sugar and chili powder are all staples in my homemade rubs. I rarely use prepared rubs, as I like to experiment and find out what works.

The same goes for my awareness-building campaigns: a bit of this, a pinch of that, a scoop of something else.

In past years, we used to call this the “media mix.” Today, with the emergence (dominance?) of digital media, we’ve redefined this mix as multi-channel or cross-channel marketing. But at the core is what I have for many years described as a multi-arrow approach to marketing — that is, no one single arrow will hit the target every time. Rather, a mix of media and channels is the right recipe to raise awareness, and ultimately, to raise funds.


The Ultimate Guide to Fundraiser Sponsorship


Those who have organized a successful fundraiser know the importance of having great sponsors.
Whether your event is large or small, sponsors bring a level of legitimacy to your cause, while also significantly contributing to your proceeds. This combination of increased revenue and added exposure is the key to scaling the size of your fundraiser, year after year. Additionally, a healthy collection of sponsors tells your donors that your fundraising event is worth attending! At this point, you’re probably thinking that bringing in sponsors to your next fundraiser is a no-brainer – and it is! However, the path to attracting and closing many sponsorships can be long and difficult. For that reason, we have created the Ultimate Guide to Fundraiser Sponsorship. In this guide, we will walk you through all aspects of sponsorship, focusing on the key areas below: