GuideStar Blog

How Storytelling Can Help Your Nonprofit Grow Its Membership

The new year is here, and with it comes a season for planning. Do your goals for 2019 include growing your membership? Whether you’re part of an arts organization, an association, or local club, increasing your membership base can make all the difference. 

So, how do you grow your membership? 


Narrating the Numbers: Getting to Human Results Through More Powerful Data Stories

On Wednesday, June 21, GuideStar partnered with Atlantic Media Strategies, the creative consultancy of The Atlantic, to present “Narrating the Numbers: Getting to Human Results Through More Powerful Data Stories,” a panel of leaders from across the nonprofit community. Panelists included Jean Ellen Cowgill, President of Atlantic Media Strategies; Lori Kaplan, President & CEO of Latin American Youth Center; and Rella Kaplowitz, Evaluation and Learning Program Officer at the Charles and Lynn Schusterman Family Foundation. The discussion was moderated by Jacob Harold, President and CEO of GuideStar.

“No numbers without stories, and no stories without numbers,” GuideStar President and CEO Jacob Harold explained as he introduced the panelists.


No numbers without stories, no stories without numbers

 

Philanthropoids, donors and nonprofit leaders want (and use) data for different reasons. Philanthropoids and donors hope to compare options and allocate investments while nonprofit leaders hope to learn and prove impact using data. But in all cases, the data they seek needs to tell a story and have a narrative in order to provide the full power for which it is sought.


  2019 Seals of Transparency are now available!