The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

The Benefits of Volunteer Tracking and Management

One challenge that many nonprofits face today is the ability to capture and truly understand the time supporters are providing their organization. According to an IRS study, 85 percent of U.S. charities have little to no internal staff. Most organizations were run by volunteers in 2018. Nonprofits that do not have a formal process for keeping track of volunteer hours, measuring the impact of volunteer time, and optimizing their program based on data are missing out on a substantial opportunity.


Converting Volunteers to Donors: Missed Opportunity for Most Nonprofits

It is not uncommon for nonprofits to look at volunteers and monetary donors differently. Both provide tremendous value and allow an organization to reach goals and obtain its mission. Oftentimes nonprofits target these donor types differently and design different communication strategies/campaigns between the two groups. Diversifying targeting and campaigns may be beneficial for some organizations, but what happens when a supporter fits into both categories? New data is providing insights into the relationship between volunteers and financial donors. The results may surprise you.


  Your Nonprofit Profile on GuideStar has a new Demographics section.