guidestarblog_header.png

3 Ways to Make Sure Your Website Helps You Grow Your Nonprofit

Do you know what your website is worth? Its return-on-investment? Is it bringing in donations, or sucking up vital funds?


Nonprofit Web Design: Five User-Experience Best Practices

In a world dominated by search engines and online encyclopedias, chances are high that your website will be the first point of contact between your nonprofit and a potential donor.


Navigating Nonprofit Marketing, Part 1

“Marketing?” you ask. “Who, us? We’re a nonprofit. We shouldn’t be thinking about marketing—we need to concentrate on our mission.”


How Good Is Your Web Site? The Importance of User Feedback


How good is your Web site? How do you know?

Even if you're an Internet novice, gathering content for your Web site can be a fairly straightforward issue. But when you put it all together, does it make sense? Can your visitors find what they need? Chances are you're too close to your own site to look at it with an impartial eye. Yet evaluating the clarity and usability of your Web site is a critical step toward optimizing your nonprofit's on-line presence.


Heavy Traffic Is a Good Thing


Ten years ago, Web sites were considered anything but a necessity for thriving businesses. Today, a Web site is virtually essential for any business and serves many purposes.

Nonprofits also have not gone unaffected by the Internet revolution. The public has become accustomed to finding any and all information on-line, including information on the charities they may be contemplating donating their time or money to. Nonprofits are now realizing the importance of having a Web site, and many have adapted accordingly.

Last month, GuideStar asked newsletter readers a series of questions regarding Web sites. Nearly 90 percent of respondents said that their organizations had a Web site; only 10 percent said they did not.

Respondents stated their organizations used their Web sites for a variety of reasons. First and foremost, the sites are used as a communications tool. Lori Potrykus of New Horizons Un-Limited, Inc. commented, "Our website is primarily an information portal for people with disabilities. We have recently updated our website to include more about our organization and to offer opportunities to donate. We are still developing this aspect of our site and look forward to utilizing our website in forwarding our outreach and fundraising efforts."

For organizations lacking a Web site, building and maintaining one may seem like a daunting task. There are, however, services out there to help. GuideStar offers one such service by connecting you with MSDN Online, a Microsoft-sponsored community of volunteer Web developers who assist nonprofits on a pro bono basis. Need to create a Web site? Need help updating your organization's existing Web site? GuideStar participants can connect with an MSDN Online developer by posting an ad for Web development assistance on GuideStar.

Equally important to having and maintaining a Web site is keeping track of how many people visit it and what kind of information they access from it. Such statistics are important for gauging the site's effectiveness.

May's question of the month asked our newsletter readers how many page views (a popular Web site statistic) their site sustains each month. Almost half the respondents, 45 percent, said that their organizations did not track this figure.

Why is it important to know the number of page views your organization's Web site receives?

The number of page views determines how "sticky" your site is; it tells you whether your audience finds your site interesting and if visitors navigate through it to find more information about all aspects of your organization.

Interested in keeping stats on your site? There are many services out there that can help.

WebTrends Live (personal edition) is a free service that offers basic Web site traffic analysis for small personal and nonprofit sites. WebTrends Live will tell you where your site visitors come from, what pages they view most often, and much more.

SiteTracker offers detailed traffic reports, marketing reports, site path reports, and visitor profile reports. Free services are available.

To find a list of free tracking services, visit Website Free Stuff.

Whether you need help creating or updating a Web site or tracking its use, start taking advantage of the abundance of resources available for nonprofit organizations today. The Internet is here to stay … make it work for your organization!

The preceding is a guest post by Sharon Brown, Marketing Coordinator for GuideStar.

 Don't miss out on donations this Giving Season. Add a Donate button to your GuideStar Nonprofit Profile today.