Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million was donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well.
So, what can you do to make sure you get your piece of the giving day pie?
Our research here at Network for Good shows that, rather than seeing #GivingTuesday as a single event, it pays to approach this day as the kick-off of a month-long year-end giving campaign. In fact, nonprofits who used #GivingTuesday to launch their year-end campaigns raised, on average, five times more overall during year-end.
Not only that, but nonprofits using Donor Management raised more than those without it. It makes sense—having a donor management system lets you effectively harness your data to create better plans, quickly create targeted emails to specific subsets of donors, and easily store this information from year to year to build on your past success.
If you’ve never participated before, now’s the time to start.
Want to read the fine print? Click on the image to view an enlargable version.
Lisa Bonanno is vice president for digital marketign at Network for Good, a nonprofit-owned B Corporation that offers innovative fundraising software for nonprofits, plus the expertise, training, and support to drive successful campaigns. Since its creation in 2001, Network for Good has distributed $1.4 billion to over 125,000 charities through its secure online giving platform. Its Certified B Corporation software company offers fundraising software and coaching for nonprofits, and works with corporate partners to implement technology solutions with its online giving platform.